Interim Head of Brand – Benelux (FMCG)

About the role

We are seeking an experienced Interim Head of Brand to lead the brand portfolio for a leading FMCG player in the Benelux region. The role is focused on ensuring continuity of marketing initiatives during a critical commercial transformation, while quickly assessing strategy and delivering impactful brand activations.

Key responsibilities

• Develop and execute brand plans based on consumer insights, market data and business objectives.
• Define brand positioning, communication and activation strategies across trade, consumer, digital and e‑commerce channels.
• Coordinate campaigns and commercial activations across on‑trade, off‑trade, key accounts and specialized distribution.
• Manage marketing budgets, optimise spend based on performance and ROI.
• Collaborate with international brand owners to ensure alignment with global guidelines.
• Track KPIs, campaign performance, sales development, brand awareness and market share.
• Introduce clear reporting structures and provide strategic recommendations to local and international stakeholders.
• Coach and support the Marketing Assistant, fostering autonomy and professional growth.
• Work closely with Sales, Finance, Supply Chain, Operations, agencies and external partners.
• Document key processes and ensure a smooth hand‑over at the end of the assignment.

Required profile

• Master’s degree in Marketing, Business, Communication, Management or equivalent professional experience.
• Minimum 5 years of experience in Brand Management, Marketing or Trade Marketing within FMCG or consumer goods.
• Proven ability to translate brand strategy into concrete commercial and marketing activation.
• Strong analytical, project management and stakeholder management capabilities.
• Experience coaching or managing junior marketing profiles.
• Hands‑on, collaborative and entrepreneurial mindset with the ability to quickly understand a business and deliver results.

Required skills