Senior Social & Content Strategist

About the role

SQLI, a European market leader in customer experience, digital marketing and digital transformation, is hiring a Senior Social & Content Strategist at its Ghent creative agency. The role defines how brands show up across social platforms, culture and communities, connecting audience behaviour, platform dynamics, content, creators, community and paid distribution into a coherent social ecosystem. It is open only to candidates employed directly by SQLI.

Key responsibilities

• Define the role of social within a brand's wider digital and marketing strategy
• Develop social strategies, annual plans and campaign approaches
• Choose platforms across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels
• Build content territories, formats and editorial systems
• Connect organic content, paid social, influencers, creators, UGC and community management
• Brief and challenge content, creative, influencer, community and performance specialists
• Use social and content data to improve formats, creative choices and distribution
• Present social strategy persuasively to clients

Required profile

• 5+ years of experience in social, content, creative or influencer strategy, preferably in an agency
• Experience developing complete social strategies, not just calendars or channel plans
• Fluency in Dutch and English; French is an advantage

Required skills

• Strong understanding of organic and paid social
• Fluency in social performance metrics, beyond vanity metrics
• Excellent storytelling, deck-building and presentation skills
• Confidence in client conversations, workshops and pitches

What we offer

• A competitive salary package reflecting experience, including a company car, an Apple laptop and a phone subscription
• Flexibility in how work is organised, with a redesigned office in Sint-Martens-Latem
• R&D time, training, certifications, mentoring and regular feedback
• Work on varied projects for brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover