Marketing Manager Belgium & the Netherlands (f/m)

About the role

SQLI, a European leader in customer experience and digital transformation, is looking for a Marketing Manager for Belgium and the Netherlands. You will plan and run demand generation campaigns that build pipeline for the Sales teams, targeting mid-sized and large enterprises. Success is measured by qualified leads turning into sales opportunities and by showing the impact of marketing on pipeline and revenue.

Key responsibilities

• Plan, launch and scale B2B campaigns across email and paid media (LinkedIn) to generate leads and win new clients.
• Work with Sales to select high-value target accounts and develop account-based marketing (ABM) activities, using campaigns, personalised outreach and executive events to reach decision-makers.
• Run SQLI's events in Belgium and the Netherlands, including executive roundtables, prospect and client dinners and webinars, handling venues, logistics, supplier negotiations and on-the-day coordination.
• Track campaign and event ROI, cost per lead, conversion rates and pipeline contribution, and use these insights to recommend budget allocation.
• Set up shared MQL and SQL tracking with Sales and give regular written updates on pipeline contribution and blockers.
• Co-host lead-generation events and co-branded campaigns with strategic technology partners, planning them and agreeing on budget splits.
• Agree regional priorities and investment plans with Sales, the Belgian and Dutch leadership teams and Global Marketing Operations.
• Build and improve content that turns visitors into leads, such as landing pages, event registration pages and paid social assets, mainly in Dutch and English.

Required profile

• Fluent Dutch and strong professional English; French is a plus.
• At least 3-5 years of B2B marketing experience, ideally in a digital agency, consultancy or technology company selling to enterprise clients.
• Proven track record of demand generation and ABM programmes linked to pipeline and revenue.
• Hands-on experience organising events in Belgium and/or the Netherlands, from webinars to small executive dinners.
• Strong communication skills and the ability to adapt marketing to the Belgian and Dutch markets.

Required skills

• Comfort with marketing automation and CRM tools (e.g. Microsoft Dynamics).
• Reporting on funnel metrics.
• Ability to manage campaigns and events independently while working closely with Sales and other stakeholders.

What we offer

• Fixed salary with a performance-based bonus scheme.
• Flexible working hours and hybrid working.
• Laptop, mobile phone and mobile phone plan.
• Company pension scheme and employee discounts.
• Training, certification and career development opportunities.