Senior SEO Specialist

About the role

As a Senior SEO Specialist you will own one of LYNX’s most important growth channels in the Dutch and Belgian markets. You will be responsible for driving organic visibility, traffic and conversions through high‑quality, search‑optimized content while operating within a regulated environment.

Key responsibilities

• Conduct keyword research and define SEO priorities for the NL & BE markets, aligning with the broader content and marketing roadmap.
• Optimize existing Dutch‑language pages (meta data, headings, internal linking, structured data, page structure) to improve rankings and organic traffic.
• Partner with the content team to brief, review and optimise new Dutch content for relevance and search performance.
• Monitor SEO performance using Google Search Console, GA4 and SEO platforms; report on rankings, traffic and conversion trends.
• Track local competitor activity and identify content and technical opportunities.
• Define and maintain on‑page SEO guidelines, ensuring consistency and scalability.
• Collaborate with product, development and design to implement SEO improvements such as templates, internal linking, page speed and UX signals.
• Ensure all content complies with regulatory requirements while maintaining SEO performance.

Required profile

• 5+ years of hands‑on SEO experience with a strong focus on content and on‑page optimisation.
• Proven track record of driving organic growth in traffic, rankings and conversions.
• Native Dutch or Flemish speaker; fluent in English.
• Data‑driven mindset with the ability to translate insights into actionable improvements.
• Experience working cross‑functionally with content, product, engineering and analytics teams.

Required skills

• Google Search Console
• GA4 (Google Analytics 4)
• Semrush
• Sistrix
• Screaming Frog