Marketing Operations Specialist

About the role

As a Marketing Operations Specialist for the North & East region, you will design, implement, and govern the systems that enable scalable, revenue‑driven marketing across multiple brands and HubSpot instances. You will ensure that CRM structures, automation workflows, tagging, and reporting are technically robust, well‑documented, and aligned with commercial goals.

Key responsibilities

• Manage HubSpot CRM and Marketing Hub tools, including properties, lifecycle stages, lead routing, and deduplication across instances.
• Build and maintain governance frameworks such as naming conventions, workflow architecture standards, and data‑quality practices.
• Audit existing HubSpot instances, identify technical debt, and resolve inconsistencies in property logic and defaults.
• Develop repeatable setups that enable activation and market teams to operate without constant Ops involvement.
• Collaborate with Sales teams to design data‑quality frameworks that support reliable forecasting.
• Create and maintain segmentation workflows, enrollment logic, suppression lists, and re‑enrollment conditions.
• Diagnose and resolve workflow issues, ensuring smooth execution of nurturing flows and email campaigns.

Required profile

• Analytical and systems‑oriented mindset with strong commercial awareness.
• Ability to bring order and consistency to complex, multi‑instance environments.
• Proactive attitude toward improving efficiency through smarter processes and emerging martech capabilities.

Required skills

• HubSpot CRM and Marketing Hub
• Marketing automation workflow design
• Google Analytics 4 (GA4) and Google Tag Manager (GTM) tagging
• Data governance and quality frameworks
• Segmentation and list management

What we offer

• Opportunity to work across 60+ brands in 22 European countries.
• Exposure to a fast‑growing SaaS ecosystem with a strong buy‑and‑build strategy.
• Collaborative environment focused on continuous improvement and innovation.