Marketing Automations Specialist

About the role

We are looking for a Marketing Automations Specialist who lives and breathes campaign execution. Working within our HubSpot environment, you will design and run nurture programs, lifecycle campaigns, and email workflows that guide prospects through the funnel while collaborating closely with Marketing, Sales, Customer Success, and DataOps teams.

Key responsibilities

• Own and operate our HubSpot instance, managing workflows, lifecycle stages, contact properties, segmentation, and data hygiene.
• Support campaign execution (email, ads, events) from an operations perspective: build lists, ensure accurate tracking, set up and QA email nurture campaigns, and enable marketers to launch efficiently.
• Design dashboards and reports for marketing, sales, CS, events, and partnerships, covering funnel metrics, campaign performance, attribution, and pipeline tracking.
• Handle marketing‑operations requests from Sales, Customer Success, and Partnerships by building dashboards, workflows, fields, forms, and other CRM solutions.
• Develop and maintain lead‑scoring models that reflect true buying intent and ensure high‑quality MQLs are handed off to Sales.
• Operationalize campaign execution: configure UTMs, set up landing‑page forms, and guarantee clean data capture across channels.
• Monitor automation health, flagging broken workflows, deliverability issues, or scoring model drift before they impact the pipeline.
• Identify inefficiencies across go‑to‑market teams and automate or redesign workflows to save time.
• Create clear Notion documentation and train internal teams and new joiners on proper HubSpot usage.

Required profile

• 2+ years of experience in marketing automation, CRM operations, or a similar field.
• Hands‑on experience managing HubSpot or comparable marketing automation platforms.
• Strong analytical mindset with a focus on data hygiene and accurate reporting.
• Ability to work cross‑functionally with Marketing, Sales, Customer Success, and DataOps teams.

Required skills

• HubSpot
• CRM workflow automation
• Lead scoring model creation
• Email marketing campaign setup and QA
• Dashboard and reporting design
• Data segmentation and hygiene
• UTM tracking and landing‑page form configuration
• Notion documentation