Email Marketing Manager

About the role

The Email Marketing Manager will lead lifecycle marketing for a fast‑growing consumer brand in Belgium. Reporting to the growth team, you will own the strategy and execution of email, SMS and subscription programmes, turning first‑time buyers into loyal advocates.

Key responsibilities

• Develop and scale lifecycle campaigns across email and SMS, including welcome, browse abandonment, cart abandonment, post‑purchase, cross‑sell, upsell, win‑back and re‑engagement flows.
• Build, optimise and maintain automated flows and campaign calendars to maximise retention and revenue.
• Design advanced segmentation and personalization strategies based on behaviour and lifecycle stage.
• Collaborate with creative, product, CRO and customer‑experience teams to produce compelling content and offers.
• Manage an experimentation roadmap covering subject lines, messaging, timing, offers and creative assets.
• Analyse performance data, create dashboards and deliver actionable insights to improve customer experience.

Required profile

• 3+ years of hands‑on experience in lifecycle, email or retention marketing.
• Data‑driven mindset with strong analytical and execution skills.
• Proven ability to design and optimise multi‑channel retention programmes.

Required skills

• Klaviyo for campaign management and segmentation.