Social Media Specialist – Paid Media

About the role

We are looking for a business‑minded, forward‑thinking Social Media Specialist to own and drive paid social media performance across our European markets. Reporting to the EU Communication lead, you will work closely with commercial, product and global communications teams to turn commercial priorities into digital campaigns that generate real business impact.

Key responsibilities

• Design, launch and optimise end‑to‑end paid social media campaigns across European markets, covering awareness, consideration, lead generation and conversion.
• Translate global brand guidelines into locally resonant content for two audience groups: partners (decorators, resellers, agencies) and end customers (brands, corporates, merchandisers).
• Perform precise audience segmentation, run A/B tests and maintain a “test‑and‑learn” approach to scale winning tactics.
• Produce structured KPI reports, analyse performance data and provide strategic recommendations.
• Own paid‑media ROI, continuously assess platform performance, make budget trade‑offs and reallocate spend to maximise impact.
• Leverage AI tools—including Meta advertising platforms and Claude connectors—to scale content production, refine targeting and streamline workflows.
• Identify emerging ad‑tech trends, propose new tools and challenge existing channel mixes, including exploring blind‑spot channels such as YouTube.
• Collaborate with marketing automation and CRM teams to integrate campaign data and enhance lead nurturing.

Required profile

• Strong commercial mindset with the ability to understand market and audience dynamics.
• Hands‑on, data‑driven attitude and a willingness to challenge assumptions.
• Proactive approach to emerging technologies and AI‑driven marketing.
• Excellent collaboration skills with cross‑functional teams.

Required skills

• Paid social media campaign management (Meta Ads platform).
• Audience segmentation and look‑alike audience creation.
• A/B testing and performance analytics.
• ROI calculation and budget allocation.
• Use of AI tools such as Claude for content generation and optimisation.
• Familiarity with marketing automation and CRM systems.