Digital Marketing Specialist

About the role

We are looking for a hands‑on Digital Marketing Specialist to manage our global digital presence. You will be responsible for social media, website content, email campaigns and performance reporting, ensuring consistency across regions and platforms.

Key responsibilities

• Define and maintain the global social media strategy and calendar for all Wolf brands.
• Own LinkedIn, Facebook and Instagram accounts, coordinate with regional agencies and act as primary contact for the social media agency.
• Plan, launch and optimise regional campaigns, collaborating with the in‑house design studio for assets.
• Update website pages, blogs and navigation using Kontent.ai CMS and manage translation workflows.
• Create and publish email newsletters, product updates and event communications.
• Maintain digital dashboards, compile quarterly performance reports and analyse data from HubSpot, Google Analytics and Meta Suite.
• Develop reporting frameworks, training programmes and compliance guidelines for local agencies.

Required profile

• 3‑5 years of digital marketing experience in a B2B environment.
• Fluent English; Dutch is a plus.
• Detail‑oriented, self‑sufficient and comfortable managing external agencies.
• Strong analytical mindset and a drive for continuous efficiency improvements.

Required skills

• Google Analytics
• Meta Suite (including Meta Ads)
• Looker Studio
• Google Ads (SEA)
• HubSpot (CRM & marketing automation)
• MailChimp
• Kontent.ai CMS
• Digital asset management tools