Social Media Manager – Instagram Growth (Accessories)

About the role

This freelance position focuses on boosting the Instagram presence of an accessories brand targeting audiences in Belgium and the Netherlands. The Social Media Manager will design and execute a content strategy that drives follower growth, engagement, and brand awareness.

Key responsibilities

• Develop a monthly Instagram content plan, including posts and stories aligned with the brand’s voice.
• Write engaging captions in English or Dutch and suggest visual themes for a cohesive feed.
• Schedule and publish content using planning tools.
• Monitor followers, likes, comments and other engagement metrics.
• Produce monthly performance reports with growth insights and improvement recommendations.
• Present case studies of previously managed Instagram accounts.

Required profile

• Proven experience growing Instagram accounts, preferably for fashion, jewelry or accessories brands.
• Strong understanding of Instagram algorithms, trends and audience engagement tactics.
• Excellent written communication in English and/or Dutch.
• Familiarity with the Belgian and Dutch markets is a plus.
• Reliable, organized and able to meet monthly reporting deadlines.

Required skills

• Instagram platform expertise.
• Content planning and scheduling tools.
• Basic graphic design for visual storytelling.
• Social media analytics and reporting.