Senior SEO Content Strategist

About the role

We are seeking a Senior SEO Content Strategist to lead organic growth for a fast‑growing fintech and cryptocurrency platform. Based in Belgium, you will own the SEO roadmap, create high‑impact content, and drive measurable conversions through technical optimisation and digital PR.

Key responsibilities

• Define and execute a comprehensive organic growth strategy, including keyword research, competitive analysis and performance targets.
• Implement technical SEO improvements such as site architecture, crawlability, page‑speed, schema markup, internal linking and Core Web Vitals.
• Collaborate with developers, designers and product teams to ensure new launches follow SEO best practices.
• Manage SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog) to uncover opportunities and report results.
• Create and optimise SEO‑focused content for blogs, landing pages and educational resources, ensuring compliance with financial regulations.
• Conduct content audits to refresh and consolidate existing assets.
• Lead digital PR initiatives, building link‑earning assets and securing coverage through platforms such as HARO and Qwoted.
• Monitor backlink profile, domain authority and earned media impact to continuously refine strategy.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably in fintech, cryptocurrency or other regulated financial services.
• Proven track record of increasing organic traffic, improving rankings and driving conversions.
• Strong analytical mindset with the ability to translate data into actionable strategies.

Required skills

• Keyword research and competitive analysis
• Technical SEO (site architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals)
• Google Search Console, Google Analytics
• SEMrush, Ahrefs, Screaming Frog
• Digital PR and link‑building tools (HARO, Qwoted)