Senior Integrated Marketing Strategist

About the role

This senior position leads integrated demand‑generation programs for B2B enterprise customers in a fast‑paced, AI‑enabled environment. You will own multi‑channel campaigns that drive pipeline growth, customer engagement and revenue impact across several industry verticals.

Key responsibilities

• Design and execute end‑to‑end integrated marketing programs that combine paid media, lifecycle marketing, content, digital campaigns, events and partner initiatives.
• Own paid acquisition and lifecycle strategies, including audience segmentation, nurture, re‑activation and expansion.
• Analyse campaign performance, pipeline metrics and customer insights to continuously optimise tactics.
• Collaborate with Sales, Product Marketing, Customer Success, Brand and Growth teams to align initiatives with revenue goals.
• Identify emerging market opportunities and rapidly develop targeted plays.
• Leverage AI‑powered tools and workflows to streamline campaign development and improve operational efficiency.

Required profile

• Strong experience in B2B enterprise marketing, preferably within SaaS or enterprise software.
• Proven track record of driving measurable pipeline growth, retention and customer expansion through paid media and lifecycle programs.
• Ability to work in a collaborative, agile environment and translate complex data into actionable marketing decisions.

Required skills

• Hands‑on experience with AI tools, large language models (LLMs) or AI agents in day‑to‑day marketing workflows.
• Deep expertise in paid acquisition and lifecycle marketing.
• Broad understanding of integrated marketing disciplines such as digital campaigns, content, events, ABM and partner marketing.