Regional Account Manager – Trade (Belgium)

About the role

As a Regional Account Manager – Trade you will be responsible for growing Unilever Food Solutions’ presence among food‑service distributors in West‑Flanders, Brussels and Wallonia. Based in Brussels, you will work closely with the Trade team to develop strategic partnerships, launch new digital initiatives and achieve sales targets across the horeca, butcher/traiteur and mass‑catering segments.

Key responsibilities

• Develop and execute long‑term collaboration plans with regional distributors, including joint customer strategies and new routes to market such as CRM and e‑commerce solutions.
• Implement and monitor customer business plans in partnership with Channel Marketing Trade to meet turnover targets.
• Negotiate and close deals while managing trade discounts and budgets to avoid unauthorised overruns.
• Analyse sales performance, digital metrics and category results to drive growth.
• Secure full‑range product listings, promotional placements and price adjustments across all trade customers.
• Motivate, train and incentivise distributor sales teams to actively resell UFS products, focusing on the top‑10 accounts.
• Collaborate with Operator Sales teams and other internal stakeholders to ensure seamless execution.

Required profile

• Proven experience in B2B sales within the food‑service or related trade sector.
• Strong commercial mindset with a track record of achieving sales growth.
• Excellent negotiation skills and ability to manage budgets.
• Comfortable working with digital tools and developing e‑commerce or CRM initiatives.
• Fluent in English; knowledge of Dutch or French is a plus.

Required skills

• Strategic account planning
• Negotiation and deal closing
• Budget and discount management
• Data analysis of sales performance
• Digital channel development (CRM, e‑commerce)