PR Manager Benelux

About the role

As part of the International Business Public Relations team and Robert Half's global Corporate Communications team, you will develop and implement the PR strategy for the Benelux region. You act as the day-to-day contact for the external PR agency that supports execution at scale, while contributing to the company's external communications initiatives and raising its profile with media and stakeholders.

Key responsibilities

• Manage the PR agency: set expectations on deliverables, timelines and monthly output, track utilization and spend against the retainer, and give feedback on coverage and Share of Voice reports.
• Media relations: help build the media relations strategy, secure coverage across all lines of business, maintain Tier 1 journalist relationships, pitch commentary and feature stories, and handle media enquiries and crisis communications.
• Spokesperson and interview management: prepare briefings, validate quotes, attend interviews, and provide media training and coaching to spokespeople.
• Content writing and editing: write and edit press releases, pitches, commentaries, blogs and articles, and review agency content before it goes to senior approval.
• Reporting and budget: produce quarterly metrics and support local PR budget management.
• Corporate communications: act as point of contact for regional charity programs, support the Great Place to Work program, promote company accolades, and support conference presentations and client event hosting scripts.

Required profile

• 5 to 7 years of PR and communications experience in a recruitment consultancy, professional services firm or related B2B field, including PR agency management.
• Degree qualified; postgraduate qualification in Public Relations and Communications preferred.
• Proven record of securing national, international and local trade press coverage, and demonstrated crisis PR handling.
• Experience with a U.S. company and an international business preferred.
• Written and spoken Dutch and French; business communication.

Required skills

• Excellent writing, editing and proofreading skills.
• Strong reporting and ROI skills.
• Ability to influence people from senior leadership to staff level.