Performance Marketing Manager (Meta & Google Ads)

About the role

This role is for a data‑driven marketer based in Belgium who will own the end‑to‑end execution of paid acquisition campaigns on Meta and Google platforms. You will work closely with product and marketing teams to turn insights into measurable growth and influence strategic decisions through rigorous testing and analytics.

Key responsibilities

• Plan, launch, manage, and continuously optimize paid advertising campaigns across Meta Ads and Google Ads.
• Design and run marketing experiments to validate acquisition, conversion, and growth hypotheses.
• Develop media plans, budget forecasts, funnel projections, and performance models.
• Coordinate the creation of ad creatives and copy, leveraging AI tools and collaborating with creative teams.
• Implement and maintain tracking systems, attribution models, conversion events, pixels, and platform integrations.
• Monitor daily performance, analyse key metrics and apply optimisation strategies to improve ROI.
• Collaborate with product and marketing stakeholders to identify, prioritise and test new growth opportunities.
• Document experiments, report outcomes and present actionable insights to stakeholders.
• Manage advertising budgets responsibly and ensure efficient resource allocation.

Required profile

• Minimum 2 years of hands‑on experience in performance, digital or growth marketing.
• Proven track record of managing and optimising Meta Ads and Google Ads campaigns with measurable business impact.
• Strong understanding of attribution models, conversion tracking, pixel implementation and event configuration.
• Advanced analytical abilities with experience in marketing KPIs, funnel metrics, forecasting and performance reporting.
• Ability to turn data‑driven insights into strategic recommendations.

Required skills

• Meta Ads platform
• Google Ads platform
• AI‑powered creative and copy generation tools
• Implementation of tracking pixels and conversion events
• Attribution modelling and conversion tracking
• Advanced performance analytics and reporting