Marketing Manager CRM (B2C & B2B)

About the role

Immoweb is looking for a Marketing Manager CRM to shape the relationship with millions of users in Belgium. You will own the CRM strategy for both B2C retention and B2B lifecycle management, turning data into personalized experiences across web and app.

Key responsibilities

• Design and execute a holistic CRM strategy focused on B2C user retention and B2B customer lifetime value.
• Define and automate end‑to‑end B2B customer journeys in collaboration with Sales and Customer Care.
• Partner with product, tech and go‑to‑market teams to build data infrastructure and enable real‑time activation.
• Manage the tech stack (Salesforce Marketing Cloud, Data Cloud, Firebase, Google Analytics, Airship) for email, app push and SMS campaigns, ensuring deliverability.
• Lead advanced segmentation, scoring models and A/B testing to improve engagement KPIs.
• Create, segment, and trigger campaigns from design to sending, integrating AI where possible.

Required profile

• Significant experience in CRM, loyalty or lifecycle management, preferably on a high‑traffic platform.
• Proven ability to work cross‑functionally with product, technology, sales and data teams.
• Data‑driven mindset with a focus on measurable business growth.

Required skills

• Salesforce Marketing Cloud
• Data Cloud
• Firebase
• Google Analytics
• Airship (mobile messaging)