Head of Performance (Social Media)

About the role

The Head of Performance (Social Media) will lead performance marketing strategy and execution for high‑volume web‑based products, focusing on Meta and TikTok channels. Based in Belgium and operating in a remote‑first, data‑driven environment, you will shape global user acquisition, drive experimentation, and build scalable automation systems.

Key responsibilities

• Lead performance marketing strategy and execution across Meta and TikTok, targeting scalable user acquisition.
• Own and optimise key business metrics such as CPA, ROI/ROAS, LTV and overall acquisition efficiency.
• Scale paid social campaigns across multiple geographies while maintaining or improving performance.
• Design and run structured experimentation frameworks for creatives, funnels, offers and targeting.
• Build and optimise end‑to‑end acquisition funnels, including creative development, landing pages and conversion paths.
• Collaborate with analytics, product, creative and automation teams to enhance campaign performance and insights.
• Drive automation initiatives using rules, APIs, bulk optimisations and performance alerts.
• Lead, mentor and develop performance marketing teams, ensuring KPI achievement and testing discipline.
• Identify new growth opportunities and challenge existing acquisition strategies.

Required profile

• Proven expertise in performance media buying on Meta and TikTok at scale.
• Strong experience managing acquisition for web‑based products.
• Demonstrated ability to scale large advertising budgets while maintaining efficiency.
• Deep understanding of performance metrics such as CPA, ROAS/ROI and LTV.
• Hands‑on experience building and optimising full‑funnel acquisition systems.
• Strong analytical mindset with experience using attribution, analytics and BI tools.
• Experience designing and executing high‑velocity A/B testing and hypothesis‑driven growth experiments.
• Familiarity with performance automation systems (rules, APIs, bulk operations, alerts).
• Proven leadership experience managing performance marketing teams.

Required skills

• Performance media buying on Meta
• Performance media buying on TikTok
• Web‑based user acquisition
• CPA, ROAS/ROI, LTV analysis
• Full‑funnel acquisition system development
• Attribution, analytics and BI tools
• A/B testing and hypothesis‑driven experimentation
• Performance automation (rules, APIs, bulk operations, alerts)