Growth Marketer

About the role

Spotable, an AI‑powered platform for roofing and façade contractors, is looking for a hands‑on Growth Marketer to own the acquisition‑to‑activation funnel. You will experiment with new channels, optimise paid campaigns and turn marketing activity into measurable business growth.

Key responsibilities

• Manage and optimise Meta, Google and LinkedIn Ads to generate qualified traffic and sign‑ups.
• Explore and test emerging acquisition channels, including AI‑assisted advertising and ChatGPT Ads.
• Run landing‑page A/B tests and analyse conversion metrics to improve user acquisition.
• Monitor signup and activation metrics, produce weekly experiment reports and translate insights into concrete actions.
• Collaborate with commercial and product teams to connect marketing performance with user activation.

Required profile

• Data‑driven, hands‑on marketer with experience in performance or growth marketing.
• Comfortable working with acquisition funnels, conversion metrics and experiment‑driven decision making.
• Experience in B2B and/or SaaS/PLG environments, able to write and test copy in Dutch and English.

Required skills

• Hands‑on experience with Meta Ads, Google Ads and LinkedIn Ads platforms.
• Landing‑page optimisation and A/B testing.
• Data analysis and conversion‑rate optimisation.
• Familiarity with AI‑assisted advertising concepts.