Digital Marketing Specialist

About the role

Televic Conference, which develops mission-critical conference and interpretation technology for parliaments, governments, courts and corporations, is looking for a Digital Marketing Specialist in Izegem, Belgium. The role leads demand generation across the digital ecosystem, combining strategy with hands-on campaign work and performance monitoring. It is a hybrid position with at least three days per week in the office.

Key responsibilities

• Manage and optimise the website, SEO, SEA, AEO and GEO, and improve content, landing pages and conversion paths
• Manage HubSpot as a marketing automation platform: lead scoring, segmentation, nurture flows and email campaigns, and handover of qualified leads to inside sales
• Plan and run webinars in Livestorm and promote them across email, LinkedIn and the website
• Plan, launch and optimise LinkedIn and paid social campaigns, running tests on audiences, creative and conversion paths
• Define and track KPIs, build dashboards and report on digital marketing impact to marketing, sales and management
• Develop demand generation initiatives and stay up to date with digital marketing, AI, search and marketing automation

Required profile

• Bachelor's or Master's degree in Business Economics with a major in Marketing, Digital Marketing or Communications
• Minimum 5 years of professional experience in digital marketing, demand generation or performance marketing
• Proven hands-on HubSpot experience, including marketing automation, workflows, lead scoring and segmentation
• Strong experience with website management, SEO and paid search; LinkedIn and paid social campaign experience
• Strong analytical skills, project management and excellent written and spoken English
• Nice to have: B2B technology experience, Google Analytics/Search Console/Ads, Looker Studio or Power BI, and fluent Dutch