Digital Marketing Manager

About the role

Go Vocal is looking for a Digital Marketing Manager to own the qualified pipeline KPI and drive demand generation across the full funnel. You will experiment with AI‑powered workflows, manage campaigns, and optimise the website to accelerate growth for our gov‑tech SaaS platform.

Key responsibilities

• Design, run and analyse demand‑generation experiments, deciding what to test to meet pipeline targets.
• Lead AI‑driven funnel automation, building growth workflows with tools such as n8n, Make or Zapier and AI models.
• Manage multi‑channel campaigns including founder content distribution, GovTech partnerships, ABM, SEO, AI‑enhanced search visibility and paid advertising through an agency.
• Own website optimisation: CRO, A/B testing, technical SEO, and the demo‑request flow, editing pages directly in the CMS.
• Produce automated, leadership‑trusted reporting that is used by sales teams.

Required profile

• Generalist digital marketer comfortable across the entire funnel and curious about AI applications.
• Proven track record of shipping end‑to‑end marketing experiments from hypothesis to decision.
• Ability to work remotely within Europe (CET ± 2) and collaborate with external agencies and internal teams without direct reporting lines.
• Passion for civic engagement and improving public decision‑making.

Required skills

• Automation platforms: n8n, Make, Zapier.
• AI tools: Claude, Clay, Apollo.
• CRM systems: Salesforce or HubSpot.
• Analytics: Google Analytics 4 (GA4).
• SEO tools: Ahrefs.
• Content management: Webflow.