SEO Content Storyteller – French & Dutch (Part‑time, Hybrid)

About the role

We are seeking a freelance SEO Content Storyteller to join a dynamic Marketing & Communication team for a leading Belgian financial institution. Working in a hybrid setting from the Brussels area, you will craft multi‑channel content in French, while collaborating with a Dutch‑speaking colleague to ensure seamless localisation.

Key responsibilities

• Transform strategic marketing briefs into high‑impact articles, emails, social posts, UX copy, video scripts, landing pages and more.
• Maintain brand tone, guidelines and segment relevance across all touchpoints.
• Optimise content for SEO and Generative Engine Optimisation (GEO) using tools such as Surfer SEO.
• Leverage AI tools for research, drafting, optimisation, translation and multi‑channel adaptation.
• Collaborate with audiovisual teams to convert narratives into video and short‑form formats.
• Monitor performance metrics (traffic, engagement, CTR, conversions) and propose data‑driven improvements.
• Ensure compliance with financial communication standards and anti‑greenwashing regulations.

Required profile

• Minimum 6 years of professional storytelling, content writing or journalism experience.
• Excellent French writing skills and strong command of Dutch for translation and meetings.
• Good English proficiency for handling source material.
• Proven ability to produce content across diverse channels and formats.

Required skills

• SEO
• Surfer SEO
• AI tools for content creation and optimisation