Sales Lead – Build & Lead Commercial Team in Belgium

About the role

Sonaar, a VC‑backed startup transforming public procurement, is looking for a Sales Lead to drive commercial growth in Belgium. You will own the end‑to‑end sales process while building and mentoring a junior business‑development team.

Key responsibilities

• Lead Sonaar’s commercial development in Belgium and own revenue outcomes.
• Recruit, train, and manage a team of 4–5 junior business developers.
• Execute the full sales cycle from lead generation to closing, and coach the team through their pipelines.
• Continuously refine the sales playbook and integrate AI‑driven tools to improve efficiency.
• Contribute to go‑to‑market strategy, including pricing, positioning, and product direction.
• Become a recognized voice in Belgium’s public‑procurement sector.

Required profile

• 4–5 years of B2B SaaS sales experience, preferably in a startup or scale‑up.
• Proven ability to build high‑performing sales teams and drive growth.
• Hands‑on mindset with the capacity to see the bigger picture.
• Fast learner eager to make an impact from day one.
• Bilingual in French and Dutch.

Required skills

What we offer

• Opportunity to shape a fast‑growing startup from day one.
• Flexible hybrid work model (3 days onsite).
• Competitive salary and stock‑option plan.
• Access to modern sales tools and a supportive, ambitious team.