Key Account Manager – Hard Discount & Out of Home (Petrol)

About the role

As a Key Account Manager you will develop, negotiate and deliver a win‑win customer strategy and business plan, integrating our internal category strategy with that of the retailer. You will manage a portfolio of hard‑discount and out‑of‑home (petrol) customers to grow our ice‑cream brands in a dynamic consumption channel.

Key responsibilities

• Co‑responsible for the €58 million Belgium ice‑cream business.
• Support customer negotiations and annual business planning processes.
• Ensure business growth while outperforming the market.
• Create, develop and implement short‑ and long‑term commercial strategies aligned with business goals.
• Drive channel and customer negotiation, execution plans and field prioritisation.
• Deliver financial and non‑financial targets and contribute to promotional budget development.
• Manage and monitor commercial activities using key performance metrics.
• Maintain a customer‑centric approach, understanding needs and ensuring satisfaction.
• Build and maintain strong, profitable partnerships with internal and external stakeholders.

Required profile

• Minimum 3 years experience in FMCG sales, category management or commercial roles.
• Proven experience managing customers and commercial relationships.
• Strong interest in retailer dynamics and customer strategy.
• Experience in negotiations and business planning.
• Understanding of P&L management and commercial financials.
• Experience within retail, discounters or out‑of‑home is a strong advantage.
• Fluent in Dutch, French and English.
• Can‑do mentality and strong team spirit.

Required skills

• Customer relationship management
• Commercial acumen
• Strong negotiation skills
• Analytical thinking and data‑driven decision‑making
• Strategic planning
• Financial understanding
• Business intelligence
• Business execution excellence
• Stakeholder management
• Problem solving
• Project management
• Entrepreneurial mindset
• Leadership