Regional Sales Manager Benelux

About the role

We are looking for a Regional Sales Manager for the Benelux region to lead Biamp’s sales team and drive growth across Belgium, the Netherlands and Luxembourg. The role combines people management with hands‑on sales responsibility, reporting to the Director of Sales for Europe and Africa and working in a hybrid setting from Biamp’s European headquarters in Schoten, Belgium.

Key responsibilities

• Develop and execute the Benelux go‑to‑market strategy aligned with European and global objectives, delivering quarterly and annual growth targets.
• Lead, coach and develop the regional sales team through clear expectations, regular feedback, performance reviews and hands‑on support.
• Build senior relationships with distribution partners and manage channel performance, planning, costs and accountability.
• Develop strategic relationships with key accounts, AV and IT integrators, resellers, specifiers and end‑customers.
• Identify new market opportunities and work closely with internal functions such as Marketing, Customer Support, Operations and Finance.

Required profile

• Proven experience in commercial leadership and people management within the audio‑visual or related technology sector.
• Ability to combine team leadership with direct sales activities and manage strategic accounts.
• Strong relationship‑building skills with distributors, integrators and end‑customers.
• Willingness to work in a hybrid model across the Benelux region.

Required skills