Product Marketer

About the role

We are looking for a Product Marketer to shape the positioning and communication of Aproplan’s construction‑software solutions. You will turn product improvements into tangible value for construction teams, driving adoption, activation and long‑term retention.

Key responsibilities

• Define the narrative and positioning for new features, translating technical capabilities into clear customer benefits.
• Plan and execute go‑to‑market launch communications, preparing internal teams and supporting product roadmap discussions.
• Own the UX communication layer, including in‑app onboarding flows, tooltips, help documentation and product tours to improve user activation.
• Create and maintain product marketing assets such as product pages, onboarding content, customer stories, competitive benchmarks and sales enablement decks.
• Conduct user and buyer interviews, synthesize insights and provide actionable recommendations to product, marketing and sales teams.

Required profile

• Proven experience in product marketing, preferably in SaaS or construction‑technology environments.
• Ability to craft compelling stories that resonate with construction professionals.
• Strong collaboration skills to work with product, UX, sales and customer success teams.
• Analytical mindset for gathering user feedback and translating it into product improvements.

Required skills