Marketing Manager – Data Software (Remote)

About the role

We are seeking a Marketing Manager to lead demand‑generation and go‑to‑market activities for a leading data‑software solution. The role is fully remote and sits at the intersection of content strategy, performance marketing and AI‑driven optimisation, reporting directly to senior leadership.

Key responsibilities

• Own end‑to‑end demand‑generation across channels such as content, email, paid media, webinars and field events.
• Design, launch and optimise integrated campaigns, tracking performance from briefing to iteration.
• Create high‑quality thought‑leadership content, case studies, product messaging and SEO‑focused website copy.
• Leverage AI tools to accelerate content creation, audience segmentation, competitive research and campaign analysis.
• Manage marketing analytics in Salesforce, reporting pipeline contribution, ROI and channel effectiveness.
• Collaborate with sales and leadership to align messaging, improve conversion rates and refine go‑to‑market strategy.
• Continuously test and improve marketing performance using data‑driven insights.

Required profile

• 5+ years of B2B marketing experience, preferably in SaaS or software.
• Proven track record of independently owning full‑funnel campaigns with measurable impact.
• Strong analytical mindset and comfort working in a fast‑paced, lean environment.
• Experience with Salesforce CRM and campaign tracking is highly preferred.
• Familiarity with data infrastructure, data governance or database‑related software is a plus.

Required skills

• AI tools (e.g., ChatGPT, Claude) for marketing workflows.
• Salesforce CRM for campaign management and reporting.

What we offer

• Fully remote work with flexible arrangements.
• High‑ownership role with direct visibility to senior leadership.
• Fast‑decision environment with minimal bureaucracy.
• Opportunity to shape go‑to‑market strategy for a cutting‑edge data solution.