Head of Digital – Lead Belgium Digital Acquisition

About the role

We are seeking a Head of Digital to lead and manage our Belgium business’s digital acquisition channels. The role focuses on aligning digital initiatives with business goals, driving growth through paid, social, affiliate, and SEO campaigns, and building an in‑house digital team.

Key responsibilities

• Lead and optimise digital acquisition across paid media, social media, affiliates and SEO to generate gross adds.
• Validate daily deliverables from external agencies, ensuring cost‑effectiveness and strategic fit.
• Recruit, onboard and develop an in‑house team (Social Media Manager, Content Creator, Paid Media Manager, SEO Specialist, Affiliates Specialist) and define role‑specific KPIs.
• Evaluate and improve the website customer journey to increase conversions and benchmark against competitors.
• Monitor agency performance, benchmark commercial terms, and provide recommendations on alternative partners.
• Analyse and report on acquisition metrics, ROI and gross adds, and implement optimisation strategies.
• Collaborate with internal stakeholders and act as the primary liaison with agencies.

Required profile

• Proven expertise in digital acquisition and sales within telecom or related sectors.
• Experience recruiting and managing high‑performing digital teams.
• Strong analytical and problem‑solving abilities for agency evaluation and spend optimisation.
• Excellent communication and leadership skills for cross‑functional collaboration.

Required skills

• Google Ads
• Facebook Ads
• SEO platforms
• Affiliate networks