Export Sales Director

About the role

Baobab Collection, a leading high‑end home fragrance brand, is seeking an Export Sales Director to lead its global distributor network. The role will own the export business end‑to‑end, from strategy and performance management to partner selection, contract negotiation and market development.

Key responsibilities

• Own and manage the global distributor network across all export markets.
• Act as the primary point of contact for distributors, ensuring structured, professional, and consistent relationships.
• Define and monitor distributor KPIs (revenue, distribution, brand execution, inventory, compliance).
• Lead regular performance reviews, including revenue reporting, forecasting, and action plans.
• Ensure timely and accurate distributor invoicing in coordination with Finance.
• Develop and manage annual and multi‑year Joint Business Plans with distributors.
• Align local market strategies with the brand’s global positioning, image, and commercial priorities.
• Define distribution strategies by market (channels, doors, assortment, pricing).
• Identify opportunities to accelerate growth through improved execution, footprint expansion, or strategic refocus.
• Identify underperforming markets and lead distributor replacement processes, particularly in Asia and Australia.
• Proactively identify and evaluate new distributor partners in existing or new markets.
• Build robust business cases and 3‑year development plans for new partnerships.
• Assess partner capabilities across commercial, operational, financial, and brand criteria.
• Negotiate contracts and financial structures with distributors.

Required profile

• Proven experience managing export sales and distributor networks on a global scale.
• Strong commercial and strategic focus with a track record of driving growth.
• Experience in joint business planning and market development.
• Ability to assess, select, and negotiate with distributor partners.
• Analytical skills for KPI monitoring, forecasting, and performance reviews.
• Excellent communication and relationship‑building abilities with international partners.

Required skills