Expert Lead Growth Strategy - Customer Acquisition

About the role

ING is hiring an Expert Lead Growth Strategy for its Growth tribe in Retail Belgium, focused on customer acquisition, development and retention. The role acts as a senior strategic partner to the Product Area Lead of Customer Interactions and Analytics and the Tribe Lead of Growth, reporting hierarchically to the former and functionally to the latter. It connects products, channels and segments to grow the customer base using customer data and predictive models.

Key responsibilities

• Develop and orchestrate a centralized customer development strategy, coordinating product tribes, segments and channel teams
• Lead assigned teams of Personalization, analytics and digital sales to design and run commercial approaches for each customer sub-segment
• Create an iterative, cross-channel commercial approach optimized for conversion and cost
• Help define the retail customer development strategy
• Prepare and share growth updates with executive leadership (BoD, MBB, ExCo)
• Lead other strategic projects linked to retail growth, such as the One Bank approach

Required profile

• Master's degree in Business or Engineering, combined with an MBA or equivalent through experience
• Experience in a top-tier strategy consulting firm or similar, ideally up to Engagement Manager / Project Leader level; financial services experience is a plus
• Proven track record with diverse, multidisciplinary teams of business consultants, data analysts, designers and engineers
• Fluent English; proficiency in Dutch or French is a plus

Required skills

• Analytical, data-driven decision-making and strong project and change management skills
• Strong commercial focus and ability to turn business strategy into actionable roadmaps
• Excellent written and oral communication
• Knowledge of digital, data and marketing technologies

What we offer

• Flexible smart working
• Competitive base salary and performance-based bonuses
• Diverse, international environment
• Training and development opportunities