Content Editor – AI‑Driven Marketing

About the role

We are seeking a Content Editor who blends strong editorial expertise with a passion for AI‑driven marketing innovation. Based in Belgium and working in a remote‑first environment, you will help shape a modern content ecosystem that maximises visibility across search engines and AI‑powered platforms.

Key responsibilities

• Own content quality, AI‑powered operations and visibility strategies.
• Develop and execute Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI Optimization (AIO) strategies.
• Monitor brand presence, citation performance and AI platform visibility, turning insights into actionable improvements.
• Build and maintain AI‑assisted content workflows using Claude or similar tools for drafting, editing, tagging and updating.
• Establish quality standards, review processes and checkpoints for AI‑generated content.
• Manage content refresh cycles to keep libraries relevant and high‑performing.
• Recruit, coordinate and manage freelance writers, agencies, video contributors and AI agents.
• Create detailed briefs, outlines and editorial guidance; proofread and edit all content before publication.
• Coach writers, support digital community growth and collaborate with marketing stakeholders on strategy and priorities.

Required profile

• Strong editorial experience combined with hands‑on knowledge of AI content workflows, SEO and digital marketing operations.
• Detail‑oriented, highly organised and able to manage multiple initiatives independently.
• Proven experience using Claude or comparable AI tools to create and optimise content workflows.
• Practical understanding of AEO, GEO and AIO concepts.

Required skills

• Claude (or similar AI content generation tool)
• AI content workflow tools
• Search Engine Optimization (SEO)

What we offer

• Remote‑first work environment that encourages experimentation, ownership and continuous learning.
• Opportunity to influence modern content discovery across AI‑driven platforms.