Brand Marketing and Thought Leadership

About the role

You will support the development and activation of brand marketing and thought leadership for International Organisations Health (IOH) at Cigna Healthcare, helping to position the company as a trusted health partner for IGOs, NGOs and governments.

Key responsibilities

• Activate the IOH brand strategy and Return on Care thought‑leadership platform, translating priorities into clear marketing plans and campaign messaging.
• Create audience‑specific content, narratives and materials that connect IOH priorities to market trends, client challenges and external conversations.
• Partner with subject‑matter experts, commercial teams, internal stakeholders and agency partners to turn insights into credible, engaging stories.
• Shape messaging, themes and speaker engagement for flagship events such as the Client Health Summit and major industry conferences.
• Deliver consistent storytelling across event materials, presentations, emails, web content, social posts and other campaign assets.
• Plan and execute integrated campaigns across events, email, social and digital channels, owning timely delivery and quality.
• Monitor campaign performance, identify improvement opportunities and ensure alignment with IOH Brand, Thought Leadership and Customer Engagement teams.

Required profile

• Proven experience in marketing communications, brand or campaign roles.
• Strong writing, messaging and content‑development abilities.
• Ability to turn strategic priorities into practical campaign plans, messaging and assets.
• Experience working with cross‑functional stakeholders and external agencies.
• Excellent project‑management and prioritisation skills.

Required skills