SEO Content Storyteller

About the role

We are seeking a French‑speaking SEO Content Storyteller to join a multidisciplinary Marketing & Communication team for a leading financial services client. Working in a hybrid setting in the Brussels area, you will create high‑quality, business‑driven content for an affluent private‑banking audience and ensure its visibility across search engines and AI‑powered platforms.

Key responsibilities

• Transform business briefs into SEO‑optimized content aligned with strategic pillars.
• Produce and adapt articles, email campaigns, social media posts, video scripts, UX copy and other digital formats.
• Apply SEO and Generative Engine Optimization (GEO) techniques using tools such as Surfer SEO.
• Leverage AI tools for research, drafting, optimization and translation while maintaining compliance.
• Collaborate with audiovisual specialists to convert stories into video and short‑form formats.
• Work with a Dutch‑speaking specialist to localise content into French.
• Monitor traffic, engagement, CTR, Share of Voice and conversions, recommending improvements.
• Ensure all output meets regulatory and responsible‑marketing standards.

Required profile

• Fluent French (C2) with outstanding writing ability.
• Strong passive Dutch knowledge and good English proficiency.
• Bachelor’s or Master’s degree in Communication, Journalism, Marketing or related field.
• Minimum six years of experience in content writing, storytelling or copywriting, preferably in finance or thought‑leadership.
• Proven track record in SEO content optimisation.

Required skills

• SEO
• Generative Engine Optimization (GEO)
• Surfer SEO
• AI‑assisted content creation tools
• Content performance analysis