Senior Manager, Category Development – Home Channels

About the role

As the Senior Manager Category Development for Home Channels, you will lead the strategic direction of the non‑alcoholic beverages category for two of CCEP’s key retail customers. You will translate shopper, customer and market insights into a clear Category Vision and drive growth initiatives that deliver mutual value.

Key responsibilities

• Define and embed the Category Vision for each retailer, tailoring it to the Home channel.
• Identify sustainable growth opportunities across assortment, space, pricing and promotion.
• Lead customer‑facing category discussions and deliver data‑driven category reviews.
• Collaborate with Account Management, Field Sales, Shopper Marketing and Revenue Growth Management to ensure seamless execution.
• Monitor in‑store implementation, measure performance and continuously improve results.
• Coach and develop category team members, strengthening overall capability.

Required profile

• Proven senior experience in category management or commercial strategy within the consumer goods sector.
• Strong analytical mindset with the ability to turn insights into actionable plans.
• Excellent stakeholder management skills, able to influence senior customer and internal partners.
• Track record of delivering growth initiatives that generate measurable business impact.

Required skills