Senior Digital Marketing Specialist – SEO & AEO (Finance)

About the role

We are looking for a Senior Digital Marketing Specialist to lead SEO and AEO initiatives for finance‑focused digital assets. The role is an individual contributor position within a global digital marketing team, responsible for improving brand visibility and driving conversions through search‑driven strategies.

Key responsibilities

• Plan, execute and manage end‑to‑end SEO and AEO campaigns for multiple finance client websites.
• Develop and support a global content strategy aligned with SEO goals to optimise page structures and conversion pathways.
• Collaborate with developers, content writers, designers and project managers to implement search‑marketing recommendations.
• Conduct technical SEO audits, on‑page optimisation and maintain search‑engine friendliness.
• Analyse performance data, produce dashboards and actionable insights for stakeholders.
• Stay current with AI‑powered search trends and integrate them into daily workflows.
• Document best practices, automate processes and improve overall efficiency.
• Mentor junior team members and foster knowledge sharing.

Required profile

• 6‑8 years of proven experience in SEO, with recent exposure to AI‑enhanced search results.
• Strong content‑strategist mindset, understanding of user intent and buying journeys.
• Excellent written and verbal communication skills.
• Ability to work cross‑functionally and translate business objectives into search‑marketing tactics.

Required skills

• SEO and AEO implementation
• Content strategy and keyword planning
• Google Search Console
• Google Ads
• Adobe Analytics
• Microsoft Excel, PowerPoint and Word
• HTML, CSS, JavaScript (basic knowledge)