Sales Manager – Belgium

About the role

Franke is seeking a Sales Manager to lead its commercial strategy in Belgium for the home appliances and sanitary segments. The role combines full P&L responsibility with brand positioning, customer portfolio development, and cross‑functional collaboration.

Key responsibilities

• Own the commercial P&L for Belgium and drive revenue, margin, and market‑share targets.
• Define and execute the national commercial strategy in line with group guidelines.
• Identify growth opportunities across markets, segments, and channels (DIY, kitchen specialists, wholesalers, specifiers, e‑commerce).
• Develop and manage key accounts and major retail networks; negotiate strategic agreements.
• Lead, motivate and develop the sales team (field sales, KAMs, customer service).
• Structure and optimise distribution networks and build strategic partnerships.
• Monitor KPIs, analyse market trends, and report regularly to group management.
• Collaborate with marketing, supply chain and customer service to adapt product offerings and support new product launches.

Required profile

• Master’s degree in Business, Engineering or equivalent.
• 10–15 years of commercial experience, preferably in home appliances, sanitary products or kitchen equipment.
• Proven track record in B2B and B2B2C distribution environments.
• Strong people‑management experience and ability to lead high‑performance teams.
• Experience working in an international context.

Required skills