Performance Marketing Manager – Growth Marketeer

About the role

Immoweb is looking for a Performance Marketing Manager to drive audience growth for Belgium’s largest real‑estate marketplace. Reporting to the CMO, you will own traffic KPIs, optimise media spend and ensure high‑quality acquisition at scale.

Key responsibilities

• Design and execute growth strategies to increase audience reach and maintain market leadership.
• Steer the global media budget, providing recommendations to internal buyers and external agencies to lower CAC while maximising reach.
• Analyse performance of channels such as Google Ads, Meta and others, guiding partners toward better ROI.
• Collaborate with Senior Marketing Managers and Category Managers to align acquisition with supply‑demand dynamics.
• Write precise tracking specifications for GA4 and Adjust to guarantee clean, actionable data.
• Build and maintain dashboards in Looker Studio or Tableau and translate data into insights for the CMO and stakeholders.

Required profile

• Minimum 4 years of experience driving traffic growth and managing performance marketing at scale.
• Proactive, problem‑solving mindset with comfort in stakeholder‑facing roles.
• Data‑driven decision maker able to balance strategic oversight with occasional hands‑on execution.

Required skills

• Google Ads
• Meta Ads
• GA4 (Google Analytics 4)
• Adjust (mobile measurement)
• Looker Studio
• Tableau