Marketing Expert

About the role

We are looking for a seasoned Marketing Expert to lead our digital marketing initiatives within the financial services sector. The role demands a deep understanding of media planning, media buying, and negotiation, combined with strong analytical abilities.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies for banking and financial services clients.
• Plan, purchase, and optimize media across multiple channels to achieve campaign objectives.
• Negotiate contracts and rates with media vendors to maximize ROI.
• Collaborate with cross‑functional teams, including agile squads, to align marketing activities with business goals.
• Monitor performance metrics, analyze results, and provide actionable insights.

Required profile

• Minimum 10 years of experience in digital marketing, preferably within financial services or banking.
• Proven expertise in media planning, media buying, and negotiation.
• Strong analytical and problem‑solving capabilities.
• Excellent communication skills in French or Dutch.

Required skills

• SAP
• QAP