Inbound Marketer

About the role

Tekst is building a new enterprise software category called Process Intelligence. As an Inbound Marketer you will own the inbound demand engine, ensuring the company appears at the top of search results when CIOs, COOs and VP Operations look for AI agents, process intelligence or quote‑to‑cash automation.

Key responsibilities

• Develop and scale SEO strategy to rank for broad and long‑tail queries related to agentic AI in the enterprise.
• Implement Generative Engine Optimization (GEO) so Tekst is recommended by AI chat tools such as ChatGPT, Perplexity or Claude.
• Run paid search (SEA) campaigns, manage budget, design experiments and convert intent into qualified pipeline.
• Collaborate with an external agency to create search‑ready assets: pillar pages, comparison pages, programmatic SEO content.
• Report weekly on search visibility, pipeline generation and optimisation outcomes.

Required profile

• Minimum 3 years of B2B SaaS inbound marketing experience with proven SEO and SEA results.
• Strong analytical mindset, comfortable working with funnels, conversion rates and CAC.
• Fluent in written and spoken English; Dutch is a plus.

Required skills

• Search Console
• Ahrefs or similar SEO tool
• Google Analytics 4 (GA4)
• Google Ads
• Emerging GEO toolkit
• Claude (AI assistant)
• Cursor (AI coding assistant)

What we offer

• Competitive salary
• Real budget ownership and executive support for marketing initiatives
• Learning and development opportunities
• Fun team‑building, social and sports activities
• Nice office with great coffee