Demand Generation Marketeer

About the role

SOFICO is looking for a Demand Generation Marketeer to grow its business by generating qualified leads and executing multi‑channel demand generation campaigns for its automotive software platform.

Key responsibilities

• Develop and execute multi‑channel demand generation campaigns, including ABM, email, webinars and events.
• Manage content creation and optimisation for campaigns targeting key accounts.
• Collaborate closely with Sales to generate, nurture and track qualified leads.
• Analyse campaign performance data and continuously optimise for better results.
• Support pipeline growth and increase brand awareness in the automotive software market.

Required profile

• Proven experience in B2B demand generation, preferably in SaaS or automotive software.
• Strong analytical, organised and results‑driven mindset.
• Excellent communication and stakeholder management skills.
• Fluent in English and comfortable in a fast‑growing tech environment.

Required skills

• Experience with multi‑channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation and analytics tools.
• Familiarity with HubSpot or similar marketing automation platforms.

What we offer

• Competitive salary package and performance bonus.
• Company car with fuel/charging card or flexible mobility budget.
• Meal vouchers, eco‑vouchers and monthly expense allowance.
• Hybrid working, flexible hours and generous vacation days.
• Bike leasing, EV charging facilities and modern office in Ghent.
• Structured onboarding, continuous learning and international team culture.