Head of Sales

About the role

We are looking for a commercial leader to head our Belgian B2B sales organisation, covering Antwerp, Hasselt and Ghislenghien. The Head of Sales will drive strategy, execution and scalable growth for AUTO1 Group’s automotive platform in Belgium.

Key responsibilities

• Lead, coach and develop Team Leads and sales teams across three locations, overseeing roughly 30 sales professionals.
• Build a high‑performance culture focused on accountability, ownership and continuous improvement.
• Monitor and improve sales KPIs, outbound activity, conversion rates and pipeline discipline.
• Translate international business strategies into clear local execution plans.
• Identify operational bottlenecks quickly and implement pragmatic solutions.
• Enhance sales processes, workflows, forecasting and reporting structures.
• Use data and CRM insights to drive decision‑making and performance.
• Collaborate closely with local management and international stakeholders to support growth and scalability.

Required profile

• Proven experience leading large outbound sales teams and Team Leads.
• Strong track record in commercial growth and performance management.
• Comfortable working in fast‑changing, execution‑driven environments.
• Analytical and problem‑solving mindset with hands‑on KPI, forecasting and reporting experience.
• Ability to balance strategy with operational execution.
• Experience in the automotive sector or a strong affinity for it is a plus.
• Fluent in Dutch, French and English.
• Clear communicator with strong stakeholder‑management skills.

Required skills

• CRM

What we offer

• Permanent contract with a competitive salary package and performance‑based bonus.
• Profit‑sharing program.
• Company car with fuel or charging card.
• Meal vouchers, eco vouchers and DKV health insurance.
• Hybrid working model with at least one remote day per week.
• Opportunity to make a real impact within a leading European automotive tech company.