Head of Marketing (B2B Technology)

About the role

The Head of Marketing will provide strategic leadership for a fast‑growing B2B technology company operating in Belgium and the Netherlands. Reporting to senior leadership, you will define the marketing vision, build a scalable demand‑generation framework and empower an experienced team to drive pipeline and market expansion.

Key responsibilities

• Define and execute a comprehensive B2B marketing strategy aligned with commercial objectives.
• Build and optimise a demand‑generation engine covering ABM, content, events and digital channels.
• Collaborate with Country Directors and Sales leaders to ensure marketing directly contributes to pipeline and revenue growth.
• Lead, coach and develop a multidisciplinary marketing team, fostering a high‑performance culture.
• Continuously professionalise the marketing organisation, using data‑driven insights to prioritise initiatives.

Required profile

• 8–12 years of experience in senior marketing roles, preferably within B2B technology.
• Proven track record of building and scaling demand‑generation programs that deliver measurable pipeline.
• Strong strategic thinking with the ability to translate business goals into actionable marketing roadmaps.
• Excellent leadership and people‑management skills, capable of uniting specialists into a cohesive team.

Required skills