Head of Business Development - Affluent Banking

About the role

ING is looking for a Head of Business Development for its Affluent Banking business in Brussels. You will define, coordinate and execute the growth agenda for investment solutions across Personal Banking and Mass Affluent clients, driving assets under management, investment fee income and client engagement. It is a key leadership position within Personal Banking that combines strategic vision with commercial execution.

Key responsibilities

• Drive the growth strategy for investments, deposits and client activation across Personal Banking
• Accelerate assets under management, investment fee income and the number of active investors
• Shape and continuously improve the value proposition for Affluent clients
• Translate strategic priorities into commercial plans, measurable objectives and disciplined execution
• Lead commercial activation, sales coaching, communication and digital after-sales initiatives
• Use data and customer intelligence to identify growth opportunities and improve acquisition, activation, retention and conversion
• Support and challenge senior stakeholders, regional management and commercial teams
• Build partnerships across Personal Banking, Private Banking, Business Banking and central functions
• Prepare strategic recommendations, business cases and performance insights for Management Team discussions
• Lead, inspire and develop a multidisciplinary team covering sales management, sales coaching, customer journey design, value proposition development, communication and sales support, and digital after-sales

Required profile

• Significant leadership experience in commercial development, business growth, value proposition management or investment services
• Strong knowledge of Personal Banking, Affluent client segments and investment products
• Proven track record of driving commercial performance and delivering measurable results
• Ability to turn strategic ambitions into clear priorities, action plans and execution
• Understanding of investment distribution, client acquisition and customer engagement
• Professional proficiency in Dutch, French and English, with the ability to influence stakeholders across all regions of Belgium

Required skills

• Strong commercial acumen combined with strategic thinking
• Analytical mindset, able to turn data into actionable decisions
• Excellent stakeholder management, influencing and communication skills
• Strong decision-making and execution discipline in a fast-paced environment