Engagement Producer (Brussels)

About the role

POLITICO is looking for an experienced Engagement Producer to join its Europe Audience team in Brussels. In this full‑time position you will shape how POLITICO’s journalism reaches, engages and grows its core audiences across multiple platforms.

Key responsibilities

• Develop and execute audience and distribution strategies to maximise reach and impact.
• Collaborate with editors, reporters and the Audience team to plan coverage for major news moments and priority storylines.
• Use audience data and analytics to inform decisions, test approaches and refine strategies over time.
• Own daily distribution across key platforms, focusing on professional audiences.
• Write and oversee engaging social copy, experimenting with creative formats to spark conversation.
• Advise and train reporters and editors on best practices for social media and story packaging.
• Create and oversee promotional plans aligned with editorial priorities.
• Contribute to broader initiatives aimed at growing audience loyalty and habit.

Required profile

• 3‑5 years of experience in a newsroom, media organisation or audience‑focused role.
• Professional‑level proficiency in English with strong writing and editing skills.
• Sound news judgment and a demonstrated interest in European politics and policy.
• Experience working with analytics tools to track performance and draw insights.
• Strong data synthesis skills to provide clear, actionable takeaways.
• Understanding of digital platforms and distribution channels, including social media and on‑platform publishing.
• Ability to assess the competitive media landscape and apply insights to strategy.
• Collaborative, proactive, organised and curious mindset.

Required skills

• Analytics tools
• Digital platforms (social media, on‑platform publishing)