Digital Marketing Specialist

About the role

We are looking for a hands‑on Digital Marketing Specialist to manage our global digital channels, from website updates and marketing automation to social media and analytics. You will ensure our content is accurate, consistent and performs at a high level across regions and platforms.

Key responsibilities

• Define and maintain the global social media strategy and content calendar for LinkedIn, Facebook and Instagram.
• Manage regional social campaigns, coordinate with agencies and monitor performance.
• Update website pages, blogs and navigation using Kontent.ai CMS and oversee translation workflows.
• Create and publish email newsletters, product updates and event campaigns.
• Maintain digital dashboards, compile quarterly performance reports and analyse data from HubSpot, Google Analytics and Meta Suite.
• Develop reporting frameworks, training programmes and compliance guidelines for local agencies.

Required profile

• 3‑5 years of digital marketing experience in a B2B environment.
• Fluent in English; Dutch is a plus.
• Detail‑oriented, structured and comfortable handling multiple workflows.
• Strong analytical mindset and a passion for improving efficiency.

Required skills

• Google Analytics
• Meta Suite (including Meta Ads)
• Looker Studio
• Google Ads (SEA)
• HubSpot
• MailChimp
• Kontent.ai CMS
• Digital asset management tools