Brand Strategist & Copywriter

About the role

Cohabs is seeking a Brand Strategist & Copywriter to shape and evolve its brand across every customer touchpoint. Based in Brussels, you will work within a collaborative Marketing team, blending strategic thinking, creative concept development, copywriting, and full‑funnel planning.

Key responsibilities

• Lead the development and evolution of Cohabs’ brand strategy and positioning.
• Define and maintain a consistent brand voice across all communications.
• Create compelling creative concepts and campaign narratives that boost brand awareness and engagement.
• Write and review copy for website, app, social media, paid campaigns, email, events, merchandising, and brand activations.
• Partner with Design to translate strategy into visual executions.
• Collaborate with Performance Marketing to align storytelling with acquisition and conversion goals.
• Build and execute full‑funnel marketing plans that connect brand‑building initiatives with business performance.
• Ensure messaging consistency across all channels and customer touchpoints.
• Leverage AI‑powered tools to enhance content creation, ideation, and campaign execution.
• Analyze campaign performance and customer insights to continuously refine brand communication.
• Contribute to positioning Cohabs as the world’s leading coliving and lifestyle brand.

Required profile

• 5+ years of experience in brand strategy, marketing strategy, creative strategy, copywriting, or a related role.
• Strong conceptual thinking with the ability to turn strategy into impactful creative ideas.
• Excellent writing skills and confidence in defending creative messaging.
• Experience with both brand‑building initiatives and performance‑marketing campaigns.
• Deep understanding of full‑funnel marketing and how messaging influences customer behavior.
• Ability to balance strategic thinking with hands‑on execution.
• Proven track record developing brand narratives, communication frameworks, and marketing plans.
• Comfortable collaborating across creative, marketing, and operational teams.
• Proficiency in using AI tools to support content creation and campaign execution.
• Strong project‑management and organizational skills.
• Fluent English and enthusiasm for Cohabs’ mission.

Required skills