Territory Sales Manager – Belgium

About the role

Join X‑LAB, the performance bicycle brand of XDS, as a Territory Sales Manager responsible for expanding the brand’s presence across Belgium. You will work directly with independent bike dealers, opening new accounts and ensuring X‑LAB bikes are on shop floors.

Key responsibilities

• Build X‑LAB’s presence across the territory by regularly visiting independent bicycle dealers.
• Prospect and open new dealer accounts through outreach, referrals, industry relationships, and in‑person cold visits.
• Manage the sales process from the initial conversation through account setup and the first order.
• Develop and maintain productive relationships with new and existing dealers.

Required profile

• 5+ years of relationship‑based sales experience, preferably selling to small and midsize businesses.
• Comfortable traveling up to four days per week for field visits.
• Strong territory planning, organization, CRM, and follow‑up abilities.
• Interest in cycling or sporting goods; bicycle‑industry experience a plus.
• Fluent in English and local languages.

What we offer

• Competitive salary.
• Demo bike fleet and comprehensive travel allowances.
• Paid time off policy.
• Comprehensive medical, dental, and vision coverage.