SEO Specialist (Strategy & Growth)

About the role

This position focuses on driving measurable organic growth through strategic SEO planning, technical optimization, and high‑impact content execution. You will shape how users discover and engage with digital products across search engines while collaborating with cross‑functional teams to align SEO initiatives with business objectives.

Key responsibilities

• Develop and maintain a comprehensive SEO strategy aligned with quarterly OKRs.
• Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities, and growth experiments.
• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data, and platform health.
• Improve Core Web Vitals, page speed, mobile usability, and support migrations or structural changes.
• Lead keyword research and user‑intent mapping to guide content strategy, briefs, metadata, schema, and on‑page optimization.
• Design and execute off‑page SEO strategies, including backlink acquisition through digital PR and partnerships.
• Monitor SEO performance using analytics tools and translate data into actionable insights.
• Collaborate with content, design, engineering, and marketing teams to embed SEO best practices.
• Build SEO documentation, playbooks, and guidelines for standardization.

Required profile

• 3+ years of hands‑on SEO experience in a growth‑driven, agency, or enterprise environment.
• Strong expertise in technical SEO, including crawl optimization, indexing, site structure, and JavaScript considerations.
• Proven experience in content strategy, keyword research, on‑page optimization, and conversion‑focused SEO execution.

Required skills

• Google Search Console
• GA4 (Google Analytics)
• Ahrefs or SEMrush
• WordPress, Shopify, or headless CMS platforms
• Basic HTML, CSS, JavaScript