Senior Digital Marketing Strategist

About the role

SQLI is a European digital agency helping major international brands create value through technology and digital innovation. Its Ghent branch has more than 50 digital specialists. This Senior Digital Marketing Strategist role turns complex business and marketing challenges into a focused digital strategy, connecting data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI. It is open only to candidates employed directly by SQLI.

Key responsibilities

• Uncover the real challenge behind a client briefing and develop focused digital marketing strategies across the customer journey and funnel.
• Connect audience, content, channels, platforms, data and technology into one coherent approach, and decide what to prioritise, test, postpone or leave out.
• Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists.
• Translate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps.
• Build clear presentations and lead strategic client conversations, shaping and pitching solutions for existing clients and new opportunities.
• Stay involved as strategy moves into execution, ensuring the original choices remain intact.

Required profile

• 5+ years of relevant digital marketing experience, preferably in an agency or consultancy.
• Deep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem.
• Experience leading multidisciplinary digital strategies rather than one isolated channel.
• Ability to judge whether data, media and specialist recommendations support the strategic objective.
• Strong strategic storytelling and presentation skills, confidence with senior clients and constructive challenge.
• Commercial judgement and a pragmatic mindset.
• Fluency in Dutch and English; French is an advantage.

What we offer

• A competitive salary package reflecting experience, including a company car, an Apple laptop and a phone subscription.
• Work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover.
• R&D time, training, certifications, seminars, mentoring, events and regular feedback and development conversations.
• Flexibility in how work is organised, with a recently redesigned office in Sint-Martens-Latem and team events.
• Access to an international network of 2,200 colleagues across 12 countries.