Performance Marketing Manager

About the role

Cowboy is looking for a hands‑on Performance Marketing Manager to own paid acquisition and growth across its European markets. You will be the single point of responsibility for all paid media spend, strategy, execution and optimisation, directly influencing the company’s revenue.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta and Google, handling audience strategy, creative testing, bid management and feed optimisation.
• Own the economics of acquisition – monitor cost per lead, cost per acquisition and payback period, ensuring spend scales profitably.
• Collaborate with the internal design team to brief, test and iterate creative assets that drive performance.
• Design and run attribution and incrementality tests to understand true growth drivers.
• Develop a structured test‑and‑learn loop for creative and copy, continuously refining campaign assets.
• Identify, test and scale new acquisition channels beyond Meta and Google.

Required profile

• Data‑driven mindset with a strong focus on ROI and measurable results.
• Ability to work autonomously, taking full ownership of budgets and outcomes.
• Comfortable collaborating with cross‑functional teams, especially design and analytics.
• Proactive attitude to explore and scale emerging paid channels.

Required skills

• Meta (Facebook/Instagram) advertising platform
• Google Ads platform