Head of Social

About the role

CoinPoker is seeking a Head of Social to lead its social media strategy and drive audience growth across its key platforms. This senior role will shape the brand’s voice, oversee content production, and align social performance with commercial objectives, all while working remotely.

Key responsibilities

• Define and execute the growth strategy for X, Instagram, Telegram, Discord and country‑specific accounts, setting audience, content mix and performance targets.
• Own the social content calendar, publishing workflow and ensure each piece is optimised for platform algorithms and distribution mechanics.
• Collaborate with the content team to request video formats, coordinate calendars and continuously review what drives engagement.
• Build, manage and develop a multi‑disciplinary social team, setting standards for publishing, community management and performance reporting.
• Maintain CoinPoker’s community presence and voice on Telegram, Discord and X, handling community interactions and feedback.
• Produce regular performance reports on follower growth, reach and contribution to commercial goals for senior management.

Required profile

• Proven track record of growing social audiences for a brand across multiple platforms, with measurable follower and reach results.
• Deep understanding of how platform algorithms and distribution mechanics influence reach and growth.
• Strong knowledge of the online poker or crypto‑gaming sector and ability to translate that insight into social content.
• Experience leading and developing a social media team, setting clear standards and objectives.

Required skills

• X (formerly Twitter)
• Instagram
• Telegram
• Discord